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by Author Information:Grant McNamara - grant.mcnamara@translateme.co.nzGrant McNamara manages The Translateme Group at www.translateme.co.nz specializing in multilingual software development and Internet support.
We assume that people looking at our web site can read the words. But can they? If they can't read what is
presented, they certainly won't buy. Tens of millions of people use the Internet to buy products and services
everyday, but they wont buy from you. Why not? Because they can't read English.
English is the first language in only a small number of countries, and many people have English as a second
language. But consider for a moment the hundreds of millions of people that can't read English. Who do
they buy from? Well it won't be from you.
No doubt you've seen sites which allow the user to select from a list of language options. Perhaps it's an
option for your site. It is a relatively simple and inexpensive option to present your web site in multiple
languages.
By giving your audience a choice you are improving your service. Everyone prefers to deal with
organisations that understand and meet their needs. Fundamental to quality service is the ability to
communicate. And you are widening your potential market by millions and millions and millions. The
benefits of allowing foreign language readers the ability to view your site are astounding. And the cost of
making the site available in multiple languages is probably far lower than you think.
There are many firms specializing in language translation services. They take your English based text and
graphics and translate them into Spanish or German or Chinese or whatever languages you think best. And
they can do the same with your newsletters, your e-books, and yes, even software products.
We provide translations of web sites. And for most jobs, clients are surprised at how cost effective the
service is. They kick themselves for not doing it earlier. Especially once the orders start to roll in from their
new markets. All that extra revenue, and so little effort.
Most web sites are somewhere between 500 and 1,500 words. The cost of translating such a small amount
of text is small, and the effort needed to amend the web site quite modest.
But a word of warning! Only human translators can accurately provide a precise translation of a specific
language. If you want a perfect translation, only a real person can assure you of getting one. Human
translators excel at creating perfect translations. When translating general topics, it is necessary to use an
expert skilled at the appropriate targeted language, for example, English into German
For specialized fields, one needs to find an experienced translator who also possesses knowledge of the
terminology in that particular subject matter. In addition, if you intend to print, publish or distribute your
translated materials to others, it is highly recommended that you have a competent human translator review
and edit the material.
And yes there are a number of automated translation products. And most work reasonably well. But their
translations only provide a rough approximation. The reader can understand what is meant, but the words
are often wrong or in the wrong order. It's just like talking to someone who doesn't know English well. You
can understand much of what they say, and communicate, but it is hard work. That's how translation
software usually reads. Using such software won't give your prospective customers any degree of
confidence that you provide quality.
Another alternative is to ask friends. No doubt you will have friends or colleagues, or friends of friends that
have language skills. It is best to have people translate into their 'mother tongues'. A mother tongue is the
language that a person learnt as a child. If you use friends and family though, it's a good idea to get a
professional translator to proof read the results. Proof reading is usually about 20% of the price of the
equivalent translation.
And if your budget is very small, you can include a simple welcome page for your foreign language visitors.
Here you would just describe the web site in general terms, explaining what you do and the key benefits of
the products and services you offer.
I hope this has given you something to think about.
Copyright (c) 2002 Grant McNamara, All Rights Reserved. This article may be freely distributed and
published. If you wish to publish the article, out of courtesy, please email me and advise the url.
About the AuthorAuthor Information: Grant McNamara - grant.mcnamara@translateme.co.nz Grant McNamara manages The Translateme Group at www.translateme.co.nz specializing in multilingual
software development and Internet support. http://www.aaarticles.com/article.php?id=23411
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Well written web sites don't just happen, they are designed and engineered. You don't just run the spell checker through the text and consider the job done. You need to review the words, and examine them carefully. Put yourself in the place of your prospects and customers. How will they perceive and respond to what is written? EuphemismsReview your text for euphemisms http://www.aaarticles.com/ - Breaking Down the Language Barrier by Jesse S. Somer
Pretty soon language will no longer be a barrier that keeps humanity separated.The Internet has become the ultimate medium for communication amongst humans. When it first began, websites were predominantly written in English, but over time all the major languages in the world have voiced themselves to their fellow tongued colleagues and brethren. There is a new technology on the Intern http://www.aaarticles.com/ - by Author Information:Grant McNamara - grant.mcnamara@translateme.co.nzGrant McNamara manages The Translateme Group at www.translateme.co.nz specializing in multilingual software development and Internet support.
We assume that people looking at our web site can read the words. But can they? If they can't read what is presented, they certainly won't buy. Tens of millions of people use the Internet to buy products and services everyday, but they wont buy from you. Why not? Because they can't read English.English is the first language in only a small number of countries, a http://www.aaarticles.com/ - Software Localization, What is it? by Grant McNamara
Software localization is, in essence, making versions of software productsavailable,which can operate in multiple languages. In this article weexamine what's involved in developing such software. And it's not asdifficult as you might imagine.If you develop software to sell, then perhaps there might be market beyondthe shores of the USA. Have you considered makin http://www.aaarticles.com/ - by David Gikandi, CEO SearchPositioning.com (asearch engine optimization software developer) and co-CEOFatSMS.com, a new, globally targeted SMS text messaging and mobilephone services company. If you wish to have an instant translator onyour site, see http:/
How do you quickly double your online income? Well, that's easy. Getfound by the 50 of the world that currently cannot possibly findyou. I can almost hear you say, Did you just say that 50 of theworld cannot possibly find me? Yes, and that is the saddest thingbut the greatest, simple to execute opportunity for many onlinebusinessesLet us start by seeing wh http://www.aaarticles.com/ - by Tony Dean is a published author and writes ezine articles - runs a web site at:- http://www.ebook-sales.com
REACH OUT AND TOUCH BILLIONSHave you heard of 'Babel Fish'?It's a service provided by Alta Vista search engine people to translate every page you put 'Babel Fish' code, and up comes a a new language.Your page may be written in English, but people across Spain and Latin America can translate your web page into Spanish. Likewise if your web http://www.aaarticles.com/ - Should You Translate Your Web Site to Another Language? by June Campbell
In 2001, half the users of the Web do not speak English as a first language.What's more, the number of non-English speaking newcomers is growingat a much faster rate than the number of English speaking Internet newcomers.However, 80% of the information on the web is in English.Should you make your web site available in languages other than English?If you are int http://www.aaarticles.com/ - Designing for a Non-English Audience by Felicia Bratu
Having worked as a digital publishing specialist at a large corporation at my previous job, I did not think being in charge of foreign language typesetting would be too difficult. After all, the layout and the images are already prepared and I only need to flow in the text - how hard could that be? I was sure that a simple Copy and Paste, or text importation, would do everything. This was my http://www.ezinearticles.com/ - by Sam Vaknin is the author of Malignant Self Love - Narcissism Revisited and After the Rain - How the West Lost the East. He is a columnist for Central Europe Review, United Press International (UPI) and eBookWeb and the editor of mental health and Central
http://www.everymail.com/ The Internet started off as a purely American phenomenon and seemed to perpetuate the fast-emerging dominance of the English language. A negligible minority of web sites were in other languages. Software applications were chauvinistically ill-prepared (and still are) to deal with anything but English. And the vast majority of net users were residents of the two Nort http://www.aaarticles.com/
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